Our History

1986

The Idea: With the farm needing to diversify the idea came when the Honeywoods purchased a bag of molassed chaff for Liquorice the family pony. The chaff appeared to be nothing more than poor quality straw mixed with molasses

Robert Honeywood had the idea of producing a superior feed at a competitive price. Good quality oat straw was used as the main ingredient, mixed with hay and barley straw, molasses, limestone, salt and proprionic acid in accordance with veterinary advice.

1987

The Name & Logo: The Logo was designed by Robert’s wife Valerie Honeywood and the name derives from the prefix “Honey” from the family surname and “chop” to represent chaff, creating Honeychop.

First Order: The first order for 44 bags of Honeychop was taken in March 1987 and produced by a second hand Feedmobile

New Product: In September 1987 Honeychop Plus Garlic (to help ease respiratory problems) and Honeychop Plus Seaweed (to help provide minerals and iodine for good health and a shiny coat) were introduced.

1988

Sales Rep: The popularity of Honeychop had increased and  John Guy was employed as a sales rep

Mixing: A mixing machine was installed which meant the Feedmobile once used for every step of the process was now only used for chopping

1989

New Product:  March 1989 saw the introduction of Honeychop Plus Peppermint especially for the fussy feeder.

Mixing: A second mixing machine was installed to enable non-stop production and the old Feedmobile was replaced with a tractor driven chopper, which was quieter and more efficient.

1990

Awards: In October 1990 Honeychop won the Alternative Enterprise Award from the National Westminster Bank

1995

Website: Honeychop launches its first website

1996

Improvements: Honeychop invest in a new tub grinder and conveyor, along with a new mill

1997

Improvements: Honeychop have the addition of a new mixer

1998

New Products: Honeychop Plus Herb, Honeyalfa and Honeychop Complete Mix were introduced.

Improvements: Honeychop install a palletising unit, so the pallets no longer have to be stacked by hand

2001

New Logo: Honeychop Change the logo and branding

2003

Conservation Grade: Honeychop awarded Conservation Grade Status

2005

Website: Honeychop re-launched the website

2006

New Products: In November 2006 Honeychop Plus Carrot and Honeychop Plus Apple are launched at Your Horse Live

2007

Sponsorship: In June 2007 Honeychop decide to sponsor the young and talented rider Tim Page

2010

BETA UFAS NOPS: Honeychop gain BETA UFAS NOPS accreditation

New Machine: New state of the art packaging machinery installed.

2011

New Packaging: In June 2011 Honeychop have a new logo and new packaging.

Website: In November 2011 Honeychop launched new website, join Facebook and Twitter

Improved Flavour: The Honeychop Plus Apple has a new improved flavour